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From a garbage crisis to sustainability strategies: The case study of Naples’ waste collection firm
از یک بحران زباله به استراتژی های پایداری: مطالعه موردی شرکت جمع آوری زباله ناپل-2018 Sustainability strategies have become a key element in various firms. Although many studies have dis
cussed the sustainability adoption process, a gap exists between studies with pure deductive theorizing
and those that focus on empirical practices by comparing the main theoretical models with empirical
evidence. Additionally, there has been little research on the sustainability process for public service
organizations such as waste collection firms. This paper focuses on how sustainability strategies are
developed in waste collection firms. Specifically, we analyse an extreme case, the waste collection firm of
the municipality of Naples (WCFMN). This company is a public utility firm owned by the municipality of
Naples. Analysing a distinct case provides the opportunity to gain insights and explore how firms
develop an overall sustainability strategy, from its motivations to its effects. Our findings support
legitimacy theory while providing food for thought about the relation between legitimacy theory and
utility maximization theory. Legitimacy theory explains the sustainability adoption process of the
WCFMN, whereas utility maximization theory should inform future strategies. Thus, we enrich the
ongoing debate about the connections between sustainability drivers, strategies, actions and perfor
mance. These findings will help executives and managers of public service organizations to identify and
exploit the most effective means of managing the adoption of corporate social responsibility.
Keywords: Sustainability strategies ، Municipal waste collection firm ، Garbage crisis ، Case study ، Italy |
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