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Smart tourism technologies in travel planning: The role of exploration and exploitation
فن آوری های گردشگری هوشمند در برنامه ریزی سفر: نقش اکتشاف و بهره برداری-2017 The use of smart tourism technologies such as travel-related websites, social media, and smartphones in
travel planning has been pervasive and growing. This study examines the mechanism of how travelers
use these technologies to enhance travel satisfaction. By adopting the framework of exploration and
exploitation and identifying the antecedents that advance and prohibit such uses, we find that the
attributes of smart tourism technologies promote both explorative and exploitative use, while user’s
security and privacy concerns have a negative effect. In addition, explorative use has a strong influence on
overall travel experience satisfaction, and exploitative use mainly enhances the transaction satisfaction.
Keywords: Smart tourism technologies | Smart tourism | Travel planning | Travel experience | Exploration | Exploitation |
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