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The spring ‘stay at home’ coronavirus campaign communicated by pending accounts
اطلاعرسانی کمپین کروناویروس بهار «در خانه بمانیم» از طریق حسابهای معلق-2021 The UK government instruction to stay at home exemplifies how governments do things by
saying things in a crisis. The force of the government slogan was amplified by its intertextual circulation in wider public discourse to produce an alignment between the duty of
government to protect citizens, the spiritual mission of the Church and the public information role of the press. By analysing the rhetorical and sequential structure of promotional discourse with recourse to speech act, narrative and routine theory, we show how its
authors concurrently use cognitive and empathetic interpellations to induce subjectivation, configuring pending accounts which not only involve recipients in scripts for
restoring order (if … then … programming constructions) but also implicate them in
restorative storylines (just as there and then … so here and now … mimetic constructions).
The result is to overlay on the official inducement new voices of hope, conditioned by
participation in a collaborative community, naturalising compliance.
keywords: در انتظار حساب | تحریک به عمل | تفکر | پاندمی ویروس کرونا | عمل بیان | گفتمان تبلیغاتی | Pending account | Inducement to action | Interpellation | Coronavirus pandemic | Speech act | Promotional discourse |
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