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Is tourism a driver for smart specialization? Evidence from Apulia, an Italian region with a tourism vocation
آیا گردشگری یک هدایت کننده برای تخصص هوشمند است؟ شواهدی از آپولیا، یک منطقه ایتالیایی با حرفه های گردشگری-2017 This regional spotlight demonstrates how tourism can be used to promote smart regional growth. Specifically, the
study focuses on Apulia, a region of Italy that is attempting to achieve intelligent, sustainable, and inclusive
growth through the use of a smart specialization strategy. Smart specialization is a strategy for supporting the
socio-economic development of the European Union, based on identifying regional vocational areas and
industries, and promoting place-based entrepreneurial development there. The relevance of tourism for smart
specialization is confirmed by the dynamics that are currently reconfiguring the sector into a regionally-integrated
and knowledge-intensive industry. This regional spotlight therefore aims to highlight the implications and
strategic actions for the marketing and management of Apulia as a smart destination by demonstrating how its
vocational identity as a regional tourism destination can be suitable as a means of promoting structural
development and broader socio-economic wellbeing.
Keywords: Smart destination | Smart tourism | Regional development | Apulia | Big data | Smart specialization |
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