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Partisan selective engagement: Evidence from Facebook
تعامل انتخابی پارتیزان: شواهدی از فیس بوک-2020 This study investigates the effects of variation in “congeniality” of news on Facebook user
engagement (likes, shares, and comments). We compile an original data set of Facebook
posts by 84 German news outlets on politicians that were investigated for criminal offenses
from January 2012 to June 2017. We also construct an index of each outlet’s media
slant by comparing the language of the outlet with that of the main political parties,
which allows us to measure the congeniality of the posts. We find that user engagement
with congenial posts is higher than with uncongenial ones, especially in terms of likes.
The within-outlet, within-topic design allows us to infer that the greater engagement with
congenial news is likely driven by psychological and social factors, rather than a desire for
accurate or otherwise instrumental information. Keywords: Filter bubble | Media bias | Political immunity | Social media | Polarization |
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