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نتیجه جستجو - تغییر رفتار مصرف کننده

تعداد مقالات یافته شده: 2
ردیف عنوان نوع
1 Paradoxes and mysteries in virus-infected supply chains: Hidden bottlenecks, changing consumer behaviors, and other non-usual suspects
پارادوکس ها و رمز و رازها در زنجیره های تأمین آلوده به ویروس: گلوگاه های پنهان ، تغییر رفتار مصرف کننده و سایر مظنونان غیر معمول-2021
In the early onset of the COVID-19 pandemic in the U.S., consumers experienced surprising shortages of essential goods such as toilet paper, yeast and flour, and some of their favorite meat cuts that appeared to be unrelated to the pandemic at first look. The “usual” explanations attributing these shortages to “demand spikes” (e.g., foreign suppliers, trade wars and tariffs, and “hoarding behavior” of panicked consumers) often failed to explain them, and in the best of cases, predicted only temporary shortages. However, shortages in these supply chains ended up being in many cases real “supply chain struggles,” with their true causes going beyond the “usual” ones, and revealing a set of deeper and “unusual causes.” Our detailed analysis of the affected supply chains identifies these overlooked failure factors and hidden causes. Our underestimated causes include demand shifts among market segments, siloed demand planning, bottlenecks in shared resources such as transportation and distribution, and supply chain structures driven by the economics of an efficiency era that failed in a risk-fraught environment. We conclude on the profound lessons learned from the pandemic crisis on supply chains, and the implied challenges to address for building resilient supply chains for the future. The resilient supply chains of the future require rethinking the relevant “systems” we plan and optimize (e.g., firm, industry, region, global factor resources, etc.). The usual answer of building firm-specific redundancy of assets and operational flexibility might be prohibitive in the level of investment required for any one firm, or their financial stakeholders, to pursue and accept.
Keywords: supply chain | pandemic | essential goods | shortages
مقاله انگلیسی
2 Inventory competition in a dual-channel supply chain with delivery lead time consideration
رقابت موجودی در زنجیره تامین دو کانال با توجه به زمان تحویل-2017
Aimed at the inventory competition of perishable products in a dual-channel supply chain with consideration of the delivery lead time in the online direct channel, we extend the Newsvendor model considering stock-out-based consumer switching behavior to include the delivery lead time. We examine the retailer’s optimal order quantity decision in the retail channel and the manufacturer’s optimal inventory level decision in the online direct channel, explore the manufacturer’s optimal delivery lead time decision in the online di rect channel, discuss the impact of the product price and consumer switching behavior on the optimal decisions of supply chain members, and compare the optimal decisions be tween decentralized and centralized scenarios. The results show that, compared with the centralized scenario, at least one of the supply chain members will overstock in the decen tralized scenario and that consumers in the online direct channel enjoy a shorter delivery lead time and hence better service in the decentralized scenario. Finally, we present nu merical examples to analyze the impact of relevant parameters on the supply chain mem bers’ profits and the supply chain efficiency.
Keywords: Supply chain | Dual-channel | Inventory competition | Delivery lead time | Consumer switching behavior
مقاله انگلیسی
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