دانلود و نمایش مقالات مرتبط با دانلود مقاله isi مدیریت بازاریابی::صفحه 1
دانلود بهترین مقالات isi همراه با ترجمه فارسی 2

با سلام خدمت کاربران در صورتی که با خطای سیستم پرداخت بانکی مواجه شدید از طریق کارت به کارت (6037997535328901 بانک ملی ناصر خنجری ) مقاله خود را دریافت کنید (تا مشکل رفع گردد). 

نتیجه جستجو - دانلود مقاله isi مدیریت بازاریابی

تعداد مقالات یافته شده: 19
ردیف عنوان نوع
1 The EMBI in Latin America: Fractional integration, non-linearities and breaks
EMBI در آمریکای لاتین: یکپارچگی کسری، غیر خطی بودن ها و انقطاع ها-2018
This paper analyses the main statistical properties of the Emerging Market Bond Index (EMBI), namely long-range dependence or persistence, non-linearities, and structural breaks, in four Latin American countries (Argentina, Brazil, Mexico, Venezuela). For this purpose it uses a fractional integration framework and both parametric and semi-parametric methods. The evidence based on the former is sensitive to the specification for the error terms, whilst the results from the latter are more conclusive in ruling out mean reversion. Further, non-linearities do not appear to be present. Both recursive and rolling window methods identify a number of breaks. Overall, the evidence of long-range dependence as well as breaks suggests that active policies might be necessary for achieving financial and economic stability in these countries.
keywords: Emerging markets| EMBI| Fractional integration| Non-linearities
مقاله انگلیسی
2 Terrorism and oil markets: A cross-sectional evaluation
تروریسم و بازارهای نفت: یک بررسی سطح مقطعی-2018
This research focuses on the impact of terrorism on oil markets and investigates new risk factors including the distance between location of the attack and the closest oil facilities, the type of attack or organization perpetrating the event, and the size of the attack. We find that bombing events, events with large fatalities, and events with proximity to oil facilities result in a larger abnormal return of crude oil prices for terrorist attacks in the Middle East. These new important findings help us better understand the results of terrorism on crude oil prices and highlight the efficiency of oil markets.
keywords: Terrorism| Terrorist attacks| Crude oil markets| Event study| Commodity markets
مقاله انگلیسی
3 Online customer reviews and consumer evaluation: The role of review font
ارزیابی های آنلاین مشتری و بررسی مشتری: نقش فونت بررسی-2018
Inspired by the literature on processing fluency and the practical question of how to choose fonts for website design, we investigated the impact of customer reviews on consumer evaluation under an easy-to-read (vs. difficult-to-read) review font. We found that the feeling of ease in reading led consumers to judge the reviewers as more credible, thus increasing the impact of the reviews. Moreover, the effect of font diminished when consumers elaborated information more thoroughly (i.e., when high in need for cognition, or in an accountable situation) and thus did not use simple heuristics (reading ease) to make judgment.
keywords: Processing ease| Review valence| Online customer reviews| Credibility| Need for cognition| Accountability
مقاله انگلیسی
4 Dynamic capabilities of biologics firms in the emerging business market: Perspective of dynamic capabilities evident
قابلیت های پویای شرکتهای زیست شناسی در بازار تجاری نوظهور: دیدگاه مشهود قابلیت های پویا-2018
The biologics industry constitutes an emerging business market, and the innovative and complex tacit knowledge of this market is understood by very few networked actors. In particular, information related to the resources and capabilities of biologics firms is considered highly confidential and is not accessible to the public. This study investigated five of the top ten biologics firms in the Asia–Pacific region. The firms were examined from the `perspective of dynamic capabilities. More specifically, the dynamic capabilities of the firms were explored using a four-stage coding analysis based on grounded theory. A theoretical framework and relevant concepts and theoretical propositions were developed in this study. Thus, this study proposes a conceptual framework that consists of uncommon knowledge, knowledge network, interaction factors, and mobility capability and describes five theoretical propositions and their influence on market competitiveness. This study found that the complex and dynamic market environment in question is driven by dynamic relations among various interaction factors.
keywords: Emerging business market |Dynamic capability |Biologics
مقاله انگلیسی
5 The burden of rank: The impact of preferred supplier status on excessive buyer requests
بار سنگین رتبه: تاثیر وضعیت ترجیحی تامین کننده روی درخواست های بیش از حد خریدار-2018
Supplier attempts to ascend the supplier pyramid of buying firms are ubiquitous. Yet, it is unclear whether these attempts might entail undesirable consequences. To address this gap, this research theoretically and empirically examines the effect of preferred supplier status on excessive buyer requests. The results show that preferred supplier status indeed entails so far unaccounted relationship costs as it enhances excessive buyer requests. Alarmingly, this effect is subject to increasing rates as preferred supplier status grows. The results show as well, however, that suppliers can reverse this relationship if they are willing to adhere to relational norms in terms of voluntarily participating in the buyers supplier development program. This means that initial status gains enhance excessive requests, but at a certain point suppliers can reduce excessive requests through increasing their status when they adhere to relational norms. These results offer new directions both for researchers and practitioners.
keywords: Business-to-business relationships |Preferred supplier status |Relationship dark sides |Excessive buyer requests |Relational norms |Cooperation
مقاله انگلیسی
6 Explicating the relationship of entrepreneurial orientation and firm performance: Underlying mechanisms in the context of an emerging market
کشف رابطه جهت گیری کارآفرینانه و عملکرد شرکت: مکانیزمهای موجود در زمینه یک بازار نوظهور-2018
This research examines the mechanisms through which entrepreneurial orientation (EO) affects firm performance in an emerging market context. We argue that EO drives firms to develop the dynamic capabilities of absorptive capacity (ACAP) and boundary-spanning (BS), and that these capabilities enhance firm performance. Moreover, the effectiveness of these knowledge- and network-based dynamic capabilities in mediating the EO-performance relationship is contingent on the institutional conditions firms are exposed to. We test our hypotheses using multi-sourced data on Chinese high-tech firms in business-to-business (B2B) markets. Our results show that ACAP and BS mediate the positive effect of EO on firm performance, and that as the development of market-supporting institutions improves, the mediating effect of ACAP becomes stronger while that of BS weakens.
keywords: Entrepreneurial orientation |Absorptive capacity |Boundary-spanning |Institutional voids |Market-supporting institutions |Emerging market
مقاله انگلیسی
7 Managerial perspectives on crowdsourcing in the new product development process
دیدگاههای مدیریتی روی منبع یابی شلوغ در فرآیند تولید محصول جدید-2018
One way organizations have sought to improve the new product development (NPD) process is to leverage the wisdom of crowds by reaching out to different communities for product and service ideas. However, integrating crowdsourcing into NPD can be challenging for managers and executives managing the process. This exploratory, qualitative research provides internal perspectives from managers and executives at business to business (B2B) firms utilizing crowdsourcing during NPD. Their insights suggest that input gathered through online forums from internal crowds is typically used in the fuzzy-front end (FFE) of the NPD process, whereas externally generated ideas tend to be used more during the commercialization stage of development. Interestingly, in these data, crowdsourced ideas during NPD tended to result in product line extensions rather than new-to-the-world products. This result is due to operational barriers which include the absence of a formal process and infrastructure for crowdsourcing, lack of alignment between budgeting and project timelines with crowdsourcing efforts, and unclear responsibility for managing and validating crowdsourced ideas. In addition, online platforms that can be used for crowdsourcing (e.g., social media) may not be viewed as legitimate tools for idea generation. Therefore, crowdsourced ideas are still considered supplemental to more traditional market research.
keywords: Crowd sourcing |New product development |Fuzzy-front end |Internal crowds |External crowds |Online communities
مقاله انگلیسی
8 Dealing with endogeneity bias: The generalized method of moments (GMM) for panel data
سروکار داشتن با انحراف درون زا: روش تعمیم یافته لحظه ها برای داده های پنلی-2018
Endogeneity bias can lead to inconsistent estimates and incorrect inferences, which may provide misleading conclusions and inappropriate theoretical interpretations. Sometimes, such bias can even lead to coefficients having the wrong sign. Although this is a long-standing issue, it is now emerging in marketing and management science, with high-ranked journals increasingly exploring the issue. In this paper, we methodologically demonstrate how to detect and deal with endogeneity issues in panel data. For illustration purposes, we used a dataset consisting of observations over a 15-year period (i.e., 2002 to 2016) from 101 UK listed companies and examined the direct effect of R&D expenditures, corporate governance, and firms characteristics on performance. Due to endogeneity bias, the result of our analyses indicates significant differences in findings reported under the ordinary least square (OLS) approach, fixed effects and the generalized method of moments (GMM) estimations. We also provide generic STATA commands that can be utilized by marketing researchers in implementing a GMM model that better controls for the three sources of endogeneity, namely, unobserved heterogeneity, simultaneity and dynamic endogeneity.
keywords: Endogeneity bias |Generalized method of moments |Methodological issues |Panel data
مقاله انگلیسی
9 Purchasing pension advisory services in Sweden – An interpretive investigation into service conceptions and supplier selection
خرید خدمات مشاوره ای در سوئد - یک بررسی تفسیری روی مفاهیم خدمات و انتخاب تامین کننده-2018
Research on service purchasing commonly acknowledges that different types of services require different purchasing approaches. This has generated a plethora of service classifications that focus on different characteristics inherent to the service. Recently, the use to which a service is put in an organization and the organizational context have been argued to influence the way in which the service is purchased, thereby shifting attention away from inherent service characteristics. The current paper extends this line of research by focusing on the buyers understanding of the service and its impact on the supplier selection process. Based on an interpretive, phenomenographic analysis of 32 interviews with buyers of pension and insurance advice services (PIAS) in Sweden, the current study identifies four fundamentally different ways of understanding these services and shows how different conceptions of a service give rise to different approaches to selecting suppliers and different criteria for evaluating them.
keywords: Service purchasing |Supplier selection |Professional services |Interpretive approach
مقاله انگلیسی
10 The varying roles of governance mechanisms on ex-post transaction costs and relationship commitment in buyer-supplier relationships
نقش های مختلف مکانیزمهای نظارتی روی هزینه های واقعی گذر و تعهد به رابطه در روابط خریدار - تامین کننده-2018
Inter-firm relationship governance is becoming increasingly fragmented and complex in industrial marketing and management. There is a need to develop an integrative framework, which describes the nature of the relationship (complementary or substitutes) between economic and sociological governance mechanisms, and their relative effectiveness in explaining ex-post transaction costs and relationship commitment. Building on transaction cost economics (TCE) and social exchange theory (SET), we investigate the varying roles of economic (i.e., contract completeness and symmetric dependence) and sociological (i.e., trust and communication) governance mechanisms. The deductive-nomological framework is tested by employing a nonparametric technique (i.e., partial least squares - PLS) to structural equation modeling (SEM) and semi-partial correlation. The analysis of data from 170 buyer-supplier relationships established by Finnish SMEs indicates that sociological mechanisms function as substitutes with contractual governance and complementary with symmetric dependence in relation to ex-post transaction costs and relationship commitment. Further, economic governance mechanisms have a more effective role in minimizing ex-post transaction costs, whereas sociological governance mechanisms are more powerful in enhancing relationship commitment.
keywords: Relationship governance mechanisms |Ex-post transaction costs |Relationship commitment |Buyer-supplier relationships |Structural equation modeling
مقاله انگلیسی
rss مقالات ترجمه شده rss مقالات انگلیسی rss کتاب های انگلیسی rss مقالات آموزشی
logo-samandehi
بازدید امروز: 1466 :::::::: بازدید دیروز: 2317 :::::::: بازدید کل: 3783 :::::::: افراد آنلاین: 13