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نتیجه جستجو - رقابت

تعداد مقالات یافته شده: 419
ردیف عنوان نوع
41 The impact of brand value on brand competitiveness
تأثیر ارزش برند بر رقابت برند-2020
The role of brand value in driving brand competitiveness has recently received attention from marketing scholars like Winzar, Baumann, and Chu (2018). From the perspectives of marketing and strategic orientation, we propose and test a framework that depicts the effects of these variables on brand competitiveness. Development of the framework was achieved by synthesising existing research from the marketing and management streams. A convenience sample of 374 retailers who worked with the brand as its business customers completed a survey questionnaire. Structural Equation Modelling (SEM) was employed to test the proposed model. We found that brand value, created for business customers, indirectly enhances brand competitiveness through marketing orientation, albeit not directly. Moreover, brand differentiation directly and positively influences brand competitiveness in addition to building brand value. Our study is one of the initial attempts to explore the capability of brand value to bring together market orientation and strategic orientation for brand competitiveness and also extend the periphery of current knowledge about the variables that drive the competitiveness of a brand.
Keywords: Brand value | Marketing orientation | Strategic orientation | Brand competitiveness | Brand differentiation
مقاله انگلیسی
42 توجه به اظهارات کارکنان جهت ارتقا توانمندی های بازاریابی سازمان های هتلداری: دیدگاه چند سطحی
سال انتشار: 2020 - تعداد صفحات فایل pdf انگلیسی: 15 - تعداد صفحات فایل doc فارسی: 32
فشار فزون یافته برای حفظ رقابت پایدار، سازمان های هتلداری را وادار می سازد که به بازار پاسخگو باشند. این مقاله از دیدگاه نظریه همکاری و رقابت، به بررسی نحوه ارتقا پاسخگویی بازار در سازمان های هتلداری از طریق مکانیسم اظهارات کارکنان می پردازد. با استفاده از داده های 75 رستوران زنجیره ای نتایج نشان داد که تنظیم هدف سازمان-کارکنان منجر می گردد که سازمان در برابر اهداف بی مورد، رفتار تدافعی یا بی تاثیر مقاوم گردد و کارکنان اظهارات خود را بیان کنند و رفتار جامعه پسند داشته باشند. در سطح رستوران، اظهارات جامعه پسند تاثیر مثبت بر توانمندی بازاریابی سازمان دارند و از فضای مشارکتی سازمان پشتیبانی می کند و شواهدی فراهم می کند که قدرت اظهارنظر کارکنان را ارتقا می دهد و آنرا به راهبرد بازاریابی پایدار برای پیشبرد توانمندی های بازاریابی تبدیل می کند.
واژگان کلیدی: توانمندی های بازاریابی | کارکنان | رفتار اظهارنظر | رستوران های زنجیره ای
مقاله ترجمه شده
43 تحلیل خط مبنا سیستم بازیابی ثبت وقایع سنتی و واقعیت مجازی
سال انتشار: 2020 - تعداد صفحات فایل pdf انگلیسی: 12 - تعداد صفحات فایل doc فارسی: 19
ضبط رسانه ای مستمر از طریق ابزارهای پوشیدنی اخیرا یکی از معروف ترین روش ها برای ثبت جامع تمامی تجارب زندگی فرد است که در جامعه تحقیقاتی ثبت وقایع زندگی نام دارد. این مجموعه گسترده چند وجهی شامل داده های بصری و حسگر دیگر بوده و با تحلیل محتوی غنی سازی می گردد تا تجربه زندگی فرد به طور گسترده ثبت گردد. به هر حال این مجموعه داده ها زمینه تحقیقاتی فعال هستند و علی رغم پیدایش فناوری جدید و انواع ابزارهای رقابتی برای پردازش اطلاعات دیجیتال، تاکید کمی بر سکوهای نوپدید از جمله واقعیت مجازی شده است. در این اثر، نظر ما این است که افزایش در ابعاد مکانی و پوشیدگی فراهم شده از سوی واقعیت مجازی می تواند مزایای عمده برای کاربران در مقایسه با روش های دسترسی سنتی فراهم آورد. لذا واقعیت مجازی را به عنوان روش پایدار کاوش در آرشیوهای چند رسانه (به ویژه ثبت وقایع زندگی) در نظر می گیریم و تحلیل تطبیقی خط مبنا با نمونه بارز نرم افزار تازه انجام می دهیم. این نرم افزار برای اچ.تی.سی وایو ایجاد شده و نمونه بارز سنتی برای رایانه شخصی استاندارد ایجاد می گردد.
واژگان کلیدی: ثبت وقایع | واقعیت مجازی | بازیابی اطلاعات.
مقاله ترجمه شده
44 Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources
هوش مصنوعی و ایجاد ارزش در فروش B2B: فعالیت ها ، بازیگران و منابع-2020
Continuous advances in information technologies, such as Artificial intelligence (AI), are opening up new and exciting opportunities for value co-creation between economic actors. However, little is known about the mechanisms and the process of value co-creation enabled by AI. While scholars agree that AI tech- nology significantly changes human activities and human resources, currently we do not have an ade- quate understanding of how humans and AI technology interact in value co-creation. This is the central phenomenon investigated in this article. Specifically, using Service-Dominant Logic (S-DL) as a lens, this study investigates the activities, roles and resources that are exchanged in AI-enabled value co-creation, using the creation of competitive intelligence as a research context. The analysis suggests that AI-enabled value co-creation processes are complex interactions between human and non-human actors who per- form any of six different roles either jointly or independently. This article contributes to SD-L and pro- vides a deeper understanding of the activities (the ‘how’), the actors (the ‘who’), and the resources (the ‘what’) in AI-enabled value co-creation, thus helping to close an identified gap in the literature.
Keywords: Artificial intelligence | Value c o-creation | Service-dominant logic | Competitive intelligence | Machine learning | B2B marketing, B2B sales resources | Operant resources | Operand resources
مقاله انگلیسی
45 The effects of customer-centricity in hospitality
تأثیرات محوریت مشتری در مهمان نوازی-2020
Hospitality is a field in which guests’ specific needs and wants should always be given serious consideration by hoteliers. Putting the guest at the centre of all business efforts contributes to generating customer value and enhancing a firm’s competitiveness. Being customer-centric is paramount for hospitality establishments to create and sustain superior customer value. However, there is scant evidence in hospitality marketing literature of a clear understanding of the customer-centricity concept or of the possible effects of its implementation. Using a mixed-methods multiple case study approach, this research studies two different properties that, to some extent, are already engaged in customer-centricity practices through the use of advanced Customer Relationship Manager software. Results clearly show an increase in customer ratings, leading to possible profit implications; a cultural shift within the organizations studied connected with the customer-centricity phenomenon has also been reported.
Keywords: Customer centricity | Competitiveness | Consumer value | CRM | Hoxell
مقاله انگلیسی
46 Never underestimate your opponent: Hindsight bias causes overplacement and overentry into competition
هرگز حریف خود را دست کم نگیرید: تعصب عقاید باعث اضافه جای و اضافه کار در رقابت می شود-2020
This study investigates a source of comparative overconfidence, or over placement, which occurs when people overestimate themselves relative to others. We present a simple application of information projection (Madarász, 2012) to show that hindsight bias can lead to over placement and excessive willingness to compete. We run an experiment in which subjects choose between a competitive tournament and piece-rate compensation after observing some of their competitors’ past performance. We exogenously manipulate whether subjects have ex post information about their competitors’ past tasks (hindsight) or not (no hindsight). We find that hindsight bias generates over placement and increases subjects’ valuation of tournament participation by 19%. In line with theory, the additional tournament entry in the hindsight setting is driven by low-performing participants who should not have entered the tournament.
Keywords: Overconfidence | Tournament | Hindsight bias | Curse of knowledge | Information projection | Beliefs | Entrepreneurship
مقاله انگلیسی
47 Taming digital gatekeepers: the ‘more regulatory approach’ to antitrust law
رام کردن دروازه بانان دیجیتال: "رویکرد نظارتی تر" به قانون ضد تراست-2020
Antitrust enforcement and competition policy in the digital economy is high on the agenda of authorities and policymakers. The distinctive features of digital markets and the strategic role played by large platforms apparently require a rethinking of the antitrust regime. Several reform proposals point to the need to integrate the antitrust toolkit with ex ante measures since there is a risk that ex post enforcement would be too slow to successfully keep markets competitive and contestable. The aim of this paper is to investigate whether the invoked regulatory approach reflects the distinctive structural features of digital markets or whether it is just an enforcement short-cut.
Keywords: Online platforms | Digital markets | Antitrust | Regulation | Ex ante prohibitions | New competition tool
مقاله انگلیسی
48 Multi-objective optimization model in a heterogeneous weighted network through key nodes identification in overlapping communities
مدل بهینه سازی چند هدفه در یک شبکه وزن دار ناهمگن از طریق شناسایی گره های کلیدی در جوامع همپوشانی -2020
Nowadays, it is possible to easily utilize positive and negative effects of neighbors on a social network to maximize diffusion of a novel product and profit of the seller. Hence, this paper aims to introduce a new mathematical model for a product pricing in non-competitive environment having multiple goals. The proposed model is designed while there are a monopole seller and several heterogeneous customers for a novel product. Considering various criteria, these customers are able to purchase the novel product including price, product quality, urgent need to have the product, and positive/negative externalities received from the neighbors. Moreover, they are able to comment in case of satisfaction or dissatisfaction with the product. However, the extent of influence depends on strength of the relations with neighbors that is considered in the proposed model with complete information and quantitative values. Proportionate to activating the neighbors, referral bonus is considered from the seller. To find influential nodes for the influence and exploit strategy implementation we propose a new overlapping community detection algorithm. In this algorithm, a new overlapping score based on non-member neighbor nodes connectivity is introduced to identify overlapping communities. Finally, we evaluate the efficiency of the proposed model, by implementing the proposed community detection algorithm in a real-world dataset. The results show that it is possible to obtain desired selling price in a fashion that maximum diffusion in the network happens and the seller achieves his desired profit under various management viewpoints.
Keywords: Diffusion | Weighted network | Non-competitive market | Monopoly pricing | Heterogeneous network | Overlapping community detection
مقاله انگلیسی
49 Competitor orientation and value co-creation in sustaining rural New Zealand wine producers
جهت گیری رقابتی و ایجاد ارزش مشترک در پایداری تولیدکنندگان شراب روستای نیوزیلند-2020
This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firms competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firms performance, but also, the sustainability of other businesses.
Keywords: Co-creation | Competitor orientation | Rural clusters | Performance
مقاله انگلیسی
50 The case against ‘Narrow’ price parity clauses
پرونده علیه شروط برابری قیمت "باریک":-2020
Authors: Price parity clauses have received significant amount of attention from both aca- demics and antitrust agencies. The predominant view is that ‘narrow’ parity clauses are not as pernicious as ‘wide’ parity clauses and they are necessary to restrict free-riding; for instance, free-riding of hotels on Online Travel Agents’ (OTAs) efforts. This paper chal- lenges this understanding. The paper builds upon a recent investigation report from the Bundeskartellamt in Booking.com case that empirically shows the insignificance of free- riding in the market for online hotel intermediation. With explicit reference to these empir- ical findings the German Supreme Court (BGH) has rejected a justification of narrow parity clauses and declared them as illegal. In the absence of a free-riding argument, the theory of harm that ‘narrow’ parity clauses stifle intra-brand competition between different distribu- tion channels and foreclose the market for the brokerage of hotel rooms through OTAs does not meet any justification. Additionally, the paper argues that even in the presence of free- riding, the transfer of wealth from hotels to OTAs is unjustified as ‘narrow’ parity clauses incentivise OTAs more than the risk they undertake.© 2021 The Author(s). Published by Elsevier Ltd. All rights reserved.
Keywords: Most favoured nation clauses | Price parity clauses | Narrow MFN | Booking.com | Antitrust | Competition law
مقاله انگلیسی
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