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Operating small tourism firms in rural destinations: A social representations approach to examining how small tourism firms cope with non-tourism induced changes
شرکت های گردشگری کوچک در مناطق روستایی: رویکرد بازنمایی اجتماعی به بررسی اینکه چگونه شرکت های گردشگری کوچک با تغییرات ناخوشایند گردشگری مواجه می شوند-2017 This study explores the representation that owners and managers of small tourism firms ascribe to their
rural destination and how non-tourism induced changes interfere with this representation and motivate
coping as guided by social representations theory. Semi-structured interviews were conducted with
twenty-four owners and/or managers of at least one small accommodation property in Gloucester, New
South Wales, Australia. The informants became involved in the areas accommodation sector primarily
driven by the lifestyle goals embedded in their representation of Gloucester. The perception that mining
induced changes might transform Gloucester into a mining town as opposed to its current representation
as a town with a mine has motivated many informants to cope. However, coping is impeded by feelings
of powerlessness, perceived uncertainties, and distrust in both government and industry. The findings
provide preliminary insight into why and how small tourism firm owners/managers cope when faced
with change from the perspective of social representations.
Keywords: Small tourism firms | Rural destinations | Social representations theory | Non-tourism induced changes | Coping |
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