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تعداد مقالات یافته شده: 2
ردیف عنوان نوع
1 A better last-minute hotel deal via app? Cross-channel price disparities between HotelTonight and OTAs
یک رزرو هتل دقیقه آخری بهتر از طریق برنامه های کاربردی: ناهمخوانی های بین کانالی بین قیمت هرشب هتل و OTA ها-2018
To better understand hotels cross-channel pricing mechanisms, this study aims to investigate various factors behind price discounts (as a type of price disparity) from a popular last-minute hotel deal app, HotelTonight, compared to major online travel agency (OTA) websites. Using pricing data collected from the HotelTonight app and OTA websites in six U.S. cities, we estimate several regression models to examine price discounts. The results reveal that after controlling for other variables, price discounts are largely shaped by online reputation metrics (i.e., relative review valence and volume on TripAdvisor compared to on HotelTonight), complimentary access to services with high marginal variable costs, and uncertainty in the room type offered. However, hotels’ market power does not explain price discounts. Lastly, implications are discussed.
keywords: Last-minute deal |Price disparity |Online reputation |Hotel |Tonight
مقاله انگلیسی
2 Be a “Superhost”: The importance of badge systems for peer-to-peer rental accommodations
یک "Superhost" باشید: اهمیت سیستم های امضاء برای تطابق نظیر به نظیر-2017
Many sharing-economy websites like Airbnb that offer vacation-rental options for travelers are very popular. However, few studies targeting the vacation-rental industry have investigated online reviews. To narrow this gap, this study focuses mainly on the gamification design developed by Airbnb that awards a “Superhost” badge to hosts who receive good reviews and observes how this can impact an accom modations review volume and ratings. All available information regarding Airbnb accommodation offered in Hong Kong was retrieved from Airbnbs website. We then constructed a negative binomial model and a Tobit model with different independent variables and controlled a set of variables relating to accommodation characteristics. The results show that an accommodation with the “Superhost” badge is more likely to receive reviews and higher ratings. In addition, guests are willing to spend more on “Superhost” accommodations. Based on our findings, we present implications for research and host practice.
Keywords: Airbnb | Gamification | Review volume | Rating | Online reputation | Sharing economy | Hospitality
مقاله انگلیسی
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