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Observing energy rating stars through the Australian Consumer Law lens: How volume home builders’ advertising can fail consumers
مشاهده ستاره های رتبه بندی انرژی از طریق لنز قانون مصرف کننده استرالیا: چگونه تبلیغات سازندگان خانه می تواند باعث شکست مشتریان شود-2020 Australia builds approximately 200,000 new homes per annum, which must meet minimum energy efficiency
performance requirements. One common assessment measure is the Nationwide House Energy Rating Scheme
(NatHERS), in which homes are typically required to meet a 6 Star minimum. However, current advertising
practices of some volume home builders are unclear as to what consumers will receive in terms of energy efficiency
in their new home. This research examined the advertising practices of Australia’s largest volume home
builders via their organisation websites, to determine whether the advertising material and other information on
their websites could breach section 18(1) of the Australian Consumer Law. The research uncovered instances of
potential breaches through the use of misleading logos and language. Such representations generally implied a
high performance standard is being achieved, or exceptional products are on offer – rather than simply achieving
the regulatory minimum applicable to all new homes. The results indicate two primary policy implications:
firstly, instead of being better informed, consumers are likely to be misled or deceived; and secondly, the use and
effectiveness of the NatHERS logo is lessened through such conduct. This article provides recommendations to
the Australian consumer regulator, the NatHERS administrator, and volume home builders. Keywords: Energy efficiency | Energy ratings | NatHERS | Volume home builders | Australian Consumer Law (ACL) |
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