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Connecto ergo sum! an exploratory study of the motivations behind the usage of connected objects
یک مطالعه توضیحی روی انگیزه های نهفته در پشت استفاده از اشیای به هم متصل شده-2018 The Internet of Things seems about to revolutionize individuals attitudinal and behavioral patterns and their
habits. Increasingly, everyday objects will come with connected features and functions. In this context, it is
crucial for companies to study motivations to use connected products and to understand the specific role played
by user’s connectedness. On the basis of individual interviews with 43 users of various connected objects, this
research explores such motivations and proposes a theoretical framework in which desirable attributes, perceived
value, and psychological traits play a key role. The results are then discussed from both theoretical and
managerial perspectives.
keywords: Connectedness| Connected objects| Internet of things| Perceived value| Appropriation |
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