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Cyber-entrepreneurship as an innovative orientation: Does positive thinking moderate the relationship between cyber-entrepreneurial self-efficacy and cyber-entrepreneurial intentions in Non-IT students?
کارآفرینی سایبری به عنوان گرایش نوآورانه: آیا تفکر مثبت رابطه بین خودکارآمدی کارآفرینی سایبری و اهداف کارآفرینی سایبری را در دانشجویان غیر IT تعدیل می کند؟-2020 Cyber-entrepreneurship has emerged as a nascent type of entrepreneurship in the information era. The issues of whether the lack of cyber-entrepreneurial self-efficacy (CESE) in students without an IT-related disciplinary background (non-IT students) obstructs their cyber-entrepreneurial intentions (CEIs), and how positive thinking (PT) relates to the two have become major topics of discussion in the higher education of cyber entrepreneur- ship. The present study aims to explore the effect of non-IT students’ CESE on their CEIs, and the possible moderation effect of PT between the two. A total of 364 valid samples were collected from Taiwan college students without an IT background. Hypotheses were verified using Partial least squares structural equation modeling (PLS-SEM). Our results show that cyber-entrepreneurial self-efficacy has a significant positive effect on cyber-entrepreneurial intentions while positive thinking does not, and positive thinking indeed moderates the relationship between cyber-entrepreneurial self-efficacy and cyber-entrepreneurial intentions. Based on these results, we discuss practical implications and propose relevant suggestions and recommendations for future research. Keywords: Cyber-entrepreneurial self-efficacy | Cyber-entrepreneurial intentions | Positive thinking | Cultivating innovation |
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