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ردیف | عنوان | نوع |
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1 |
Identifying the next non-stop flying market with a big data approach
شناسایی بازار پرواز بدون توقف بعدی با رویکرد داده های بزرگ-2018 Destination Marketing Organizations (DMOs) strive to increase visitor volume through targeting po
tential markets and eliminating barriers to travel, such as opening non-stop flight routes. This study
develops a comprehensive model to identify the next direct flight route for a destination by deploying
buying funnel theory and gravity model. In addition to the geographical and economic characteristics of
each market of origination, web traffic at the destinations Convention and Visitors Bureau (CVB)
websiteda proxy for the markets interest in the destinationdis used to determine the markets that
would exhibit the most potential to generate visitors if a non-stop flight route was opened. The model
estimates each markets potential, using multiple gravity models, and compares it to the markets in
terest in the destination based on buying funnel theory. The present study then empirically tests the
model using the actual data of Charleston, South Carolina, where five potential cities were identified.
Keywords: Gravity model ، Buying funnel theory ، Direct flight ، Big data ، Web traffic ، Mobile data |
مقاله انگلیسی |
2 |
Digital technology and international trade_ Is it the quantity of subscriptions or the quality of data speed that matters?
تکنولوژی دیجیتال و تجارت بین المللی: آیا میزان اشتراک یا کیفیت سرعت داده مهم است؟-2017 Information and communication technologies affect global trade patterns through transaction
costs on the supply and demand sides. The relevant transaction costs are affected by both the
number of telecommunication subscriptions and the speed of the available bandwidth. We test
for the differential effects of telecommunication quantity (data subscriptions per capita) and
quality (bandwidth data speed per subscription) of fixed and mobile telephony and internet
services on countries’ bilateral exports of goods. We use an augmented Gravity Model and
control for multilateral resistance. Regression results for 122 countries over 1995–2008 show a
significant effect on export performance of both variables. In the sub-sample analysis we find
that data speed quality is what matters most for developing countries, while the quantity of
subscriptions is more relevant for developed ones. We explain this by the disadvantage
developing countries derive from being far from the technological communication frontier in
terms of data speed, while the diffusion of additional high speed subscriptions in developed
countries open up new markets there. This illustrates the importance of going beyond the
traditional assessment of telecommunication infrastructure in terms of the number of subscrip
tions, and urges both scholars and policy-makers to start considering bandwidth quality.
Keywords: International trade | Broadband | Data speed | Digital divide | Gravity Model | Development |
مقاله انگلیسی |