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تعداد مقالات یافته شده: 2
ردیف عنوان نوع
1 Identifying the next non-stop flying market with a big data approach
شناسایی بازار پرواز بدون توقف بعدی با رویکرد داده های بزرگ-2018
Destination Marketing Organizations (DMOs) strive to increase visitor volume through targeting po tential markets and eliminating barriers to travel, such as opening non-stop flight routes. This study develops a comprehensive model to identify the next direct flight route for a destination by deploying buying funnel theory and gravity model. In addition to the geographical and economic characteristics of each market of origination, web traffic at the destinations Convention and Visitors Bureau (CVB) websiteda proxy for the markets interest in the destinationdis used to determine the markets that would exhibit the most potential to generate visitors if a non-stop flight route was opened. The model estimates each markets potential, using multiple gravity models, and compares it to the markets in terest in the destination based on buying funnel theory. The present study then empirically tests the model using the actual data of Charleston, South Carolina, where five potential cities were identified.
Keywords: Gravity model ، Buying funnel theory ، Direct flight ، Big data ، Web traffic ، Mobile data
مقاله انگلیسی
2 Digital technology and international trade_ Is it the quantity of subscriptions or the quality of data speed that matters?
تکنولوژی دیجیتال و تجارت بین المللی: آیا میزان اشتراک یا کیفیت سرعت داده مهم است؟-2017
Information and communication technologies affect global trade patterns through transaction costs on the supply and demand sides. The relevant transaction costs are affected by both the number of telecommunication subscriptions and the speed of the available bandwidth. We test for the differential effects of telecommunication quantity (data subscriptions per capita) and quality (bandwidth data speed per subscription) of fixed and mobile telephony and internet services on countries’ bilateral exports of goods. We use an augmented Gravity Model and control for multilateral resistance. Regression results for 122 countries over 1995–2008 show a significant effect on export performance of both variables. In the sub-sample analysis we find that data speed quality is what matters most for developing countries, while the quantity of subscriptions is more relevant for developed ones. We explain this by the disadvantage developing countries derive from being far from the technological communication frontier in terms of data speed, while the diffusion of additional high speed subscriptions in developed countries open up new markets there. This illustrates the importance of going beyond the traditional assessment of telecommunication infrastructure in terms of the number of subscrip tions, and urges both scholars and policy-makers to start considering bandwidth quality.
Keywords: International trade | Broadband | Data speed | Digital divide | Gravity Model | Development
مقاله انگلیسی
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