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When digital health meets digital capitalism, how many common goods are at stake?
هنگامی که سلامت دیجیتال با سرمایه داری دیجیتال ملاقات می کند، چندین کالای مشترک در معرض خطر هستند؟-2018 In recent years, all major consumer technology corporations have moved into the domain of health research. This
‘Googlization of health research’ (‘GHR’) begs the question of how the common good will be served in this research. As
critical data scholars contend, such phenomena must be situated within the political economy of digital capitalism in
order to foreground the question of public interest and the common good. Here, trends like GHR are framed within a
double, incommensurable logic, where private gain and economic value are pitted against public good and societal value.
While helpful for highlighting the exploitative potential of digital capitalism, this framing is limiting, insofar as it acknowledges only one conception of the common good. This article uses the analytical framework of modes of justification
developed by Boltanksi and The´venot to identify a plurality of orders of worth and conceptualizations of the common
good at work in GHR. Not just the ‘civic’ (doing good for society) and ‘market’ (enhancing wealth creation) orders, but
also an ‘industrial’ (increasing efficiency), a ‘project’ (innovation and experimentation), and what I call a ‘vitalist’ (proliferating life) order. Using promotional material of GHR initiatives and preliminary interviews with participants in GHR
projects, I ask what moral orientations guide different actors in GHR. Engaging seriously with these different conceptions
of the common good is paramount. First, in order to critically evaluate them and explicate what is at stake in the move
towards GHR, and ultimately, in order to develop viable governance solutions that ensure strong ‘civic’ components.
Keywords: Digital health | digital capitalism | Googlization of health research | moral repertoires | common good | public values |
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