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نتیجه جستجو - مقاله انگیسی رایگان مدیریت توریسم 2013

تعداد مقالات یافته شده: 9
ردیف عنوان نوع
1 Dynamics of China tourism and challenges for destination marketing and management
پویایی گردشگری چین و چالش ها برای مدیریت و بازاریابی مقصد -2013
Characteristic of both government-led and market-driven industries, China tourism has, since the turn of the century, experienced enormous growth at the nexus of central planning and market demands. This essay attempts to review the contexts and dynamics for a strategic shift of focus of China tourism, and to discuss the implications of the change for research and practice in its destination development, marketing and management.
Keywords: China tourism | Destination development | Research | Practice
مقاله انگلیسی
2 Evaluating spatial centrality for integrated tourism management in rural areas using GIS and network analysis
ارزیابی محدوده فضایی برای مدیریت گردشگری یکپارچه در مناطق روستایی با استفاده از GIS و تحلیل شبکه-2013
The aim of this study is to identify and classify villages according to their spatial centralities, considering rural amenity resources, for integrated tourism management. Rural tourism is an important means of regional economic development because it permits new infrastructure to be developed and helps retain existing amenities. This study took place in Korea, where little attention has been given to an integrated rural tourism planning perspective, thereby undermining current initiatives. In this study, 43 villages in Jangheung-gun and Jeollanam-do were assessed and the centralities were measured using geographic information systems (GIS) and network analysis. The results show that Okdang-ri is the spatial core village supported by Yongjeon-ri and Bangchon-ri, thereby permitting a more effective provision of services. In addition, Inam-ri and Unheung-ri were identified as the sub-core villages of the two sub groups, while Deogam-ri served as the connection node between these groups. This study demonstrates the applicability of centrality indices for evaluating spatial characteristics such as role, accessibility, and influence on surrounding villages for integrated tourism management.
Keywords: Integrated tourism management | Centrality | Network analysis | Spatial interaction | Korea
مقاله انگلیسی
3 Signal detection as the first line of defence in tourism crisis management
تشخیص سیگنال به عنوان اولین خط دفاع در مدیریت بحران گردشگری-2013
The vulnerability of the tourism industry to a range of crises has attracted many scholars to investigate the crisis strategies and practices employed by destinations and tourism organizations mainly with regards to crisis preparedness, containment and damage limitation, crisis recovery and subsequent learning. One over-looked area has been that of crisis signal detection. This paper proposes a three-stage conceptual framework for crisis signal detection consisting of signal scanning, capture and transmission to the crisis response centre. With this framework as a basis, 16 corporate level executives of interna tional tourism organizations were interviewed in order to explore the significance of signal detection in their crisis management practice and the challenges faced in each of these three stages. The findings offer insights into the design of crisis management mechanisms and open areas for further research.
Keywords: Crisis management | Crisis signals | Signal detection | Critical incident technique | Environmental scanning
مقاله انگلیسی
4 Implementing sustainable tourism: A multi-stakeholder involvement management framework
پیاده سازی گردشگری پایدار:چارچوب مدیریت مشارکت ذی نفعان چندگانه-2013
Within the extensive body of literature on sustainable tourism (ST), its successful implementation is an emerging and important theme. The lack of or ineffective stakeholder participation is a major obstacle to ST realisation and there is little clarity as to how best to resolve this problem. This paper presents the findings of a purposive UK-based case study that evaluated stakeholder involvement in the imple mentation of ST. Using over fifty stakeholders’ accounts drawn from eight primary stakeholder groups, a ‘multi-stakeholder involvement management’ (MSIM) framework was developed. The MSIM frame work consists of three strategic levels: attraction, integration and management of stakeholder involve ment. Six stages are embedded within the three levels: scene-setting, recognition of stakeholder involvement capacity, stakeholder relationship management, pursuit of achievable objectives, influ encing implementation capacity and monitoring stakeholder involvement. These are supported by the overarching notion of ‘hand-holding’ and key actions [e.g. managing stakeholder adaptability] that enhance stakeholder involvement in ST.
Keywords: Implementation | Sustainable tourism | Stakeholder involvement | Stakeholder framework
مقاله انگلیسی
5 Willingness to pay as an economic instrument for coastal tourism management: Cases from Mersin, Turkey
تمایل به پرداخت به عنوان یک ابزار اقتصادی برای مدیریت گردشگری ساحلی: مواردی از مرسین، ترکیه-2013
This paper reports results from a Willingness to Pay study using data from 402 respondents at the Turkish beaches of Kizkalesi, Yemiskumu and Susanoglu near Mersin. Of the respondents 92% expressed a WTP to see the beaches improved through tackling issues of washed up litter and man-made debris, provision of more social activities and to maintain the quality of the beach. The mean values to pay a reasonable charge were V2.33 for Kizkalesi, V2.22 for Yemiskumu and V1.77 for Susanoglu beach per adult beach visit. Fixed price per visit followed by voluntary box and through local taxes were the preferred mode of payment. It is suggested these findings have value for local governments for efficient beach management.
Keywords: WTP | Contingent valuation | Turkey | Beaches | Beach management | Coastal tourism
مقاله انگلیسی
6 Linking tourism into emergency management structures to enhance disaster risk reduction
پیوند دادن گردشگری به ساختارهای مدیریت اضطراری برای افزایش ریسک بحران-2013
Despite increased global interest in the impacts of natural disasters on tourism, little research has occurred into exploring how these are addressed at the destination level. Creating a link between tourism and disaster risk reduction and management is particularly important in places that rely heavily on tourism and, at the same time, are prone to natural hazards. New Zealand is a good example. Hence, in this paper we use the case study of the Northland region to explore how both tourism and disaster management stakeholders perceive the role of tourism in present and future disaster risk management activities. The overall finding is that tourism in Northland is currently poorly considered in existing disaster management planning, and recent natural disasters have identified a range of gaps and concerns within each of the Four Rs (Reduction, Readiness, Response and Recovery). Based on these insights, and building on the current Civil Defence structure, a template for linking tourism into disaster management is proposed and populated. A Tourism Action Plan, adopted by the Northland ‘Tourism Cluster’, provides a guideline for tourism specific initiatives that complement the existing Civil Defence plans, thus adding value to the formal disaster management efforts. Considering the lack of systematic disaster manage ment in tourism reported in the literature, this research should also be of interest to other tourist destinations and their aspirations for long term sustainability.
Keywords: Disaster risk reduction | Destination management | Tourism cluster | Civil defence | Natural hazards
مقاله انگلیسی
7 Measuring Spiritual Tourism Management in Community: A Case Study of Sri Chom Phu Ongtu Temple, Thabo district, Nongkhai Province, Thailand
اندازه گیری مدیریت گردشگری معنوی در جامعه: مطالعه موردی معبد سرچم فو اونگوت، ناحیه تابو، استان نونگکی، تایلند-2013
The paper is designed to provide a quantitative measuring spiritual tourism management in community in Sri Chom Phu Ongtu Temple, Thabo district, Nongkhai province, Thailand. The purpose of this study is to develop the spiritual tourism management model. Particularly, the objective of this study is to examine the validity and reliability of the three-factor model in spiritual tourism management. The research mainly involves a survey design. It includes a pilot test using undergraduate business students at UdonThani Rajabhat University for pretesting questionnaire items. In addition, this investigates into community potentiality, attraction potentiality, and community cooperation attributes necessitates uncovering variables of interest and this involves a large-scale field study. The data are collected via personal questionnaires from 459 samples. They include the residents in Thabo district, Nongkhai province, Thailand. Respondents are asked to rate, on a five-point Likert scale, their agreement or disagreement on the spiritual tourism management attributes. LISREL program is used for data analysis since the proposed model is a simultaneous system of equations having latent constructs and multiple indicators. Quantitative data are analyzed by the statistical techniques, namely exploratory factor analysis and structural equation modeling. It is found from the study that the spiritual tourism consists of community potentiality, attraction potentiality, and community cooperation. The managerial implications are discussed.
Keywords: Confirmatory Factor Analysis | Spiritual Tourism | Community Tourism | Community Capacity
مقاله انگلیسی
8 Developing Language Competences for Management Tourism Students
توسعه مهارت های زبان برای دانشجویان مدیریت گردشگری-2013
At present due to the economic crisis, many companies cut costs, including the work positions. Therefore, only the people who possess the right and extensive skills for the required job, might hold their position. Thus, the purpose of this article is to explore and emphasize the language knowledge and skills which might help students of tourism to get their job and which are also a must for their further careers. The paper also discusses which strategies and techniques these students need to achieve language level B2-C1 according to the Common European Reference Framework for languages. Furthermore, the theoretical knowledge is compared with the practical outcomes, based on student’s questionnaire responses. Finally, a model syllabus is provided in order to meet both MT students’ and teachers’ needs.
Keywords: language competences | knowledge | skills | tourism | students
مقاله انگلیسی
9 Characteristics of Language Teaching for Travel and Tourism Management Students at the Faculty of Informatics and Management
ویژگی های آموزش زبان برای دانشجویان مدیریت مسافرت و گردشگری در دانشکده اطلاعات و مدیریت-2013
The Department of Applied Linguistics provides a significant part of lessons for the students of travel and tourism management with extended teaching of English or German. Language teaching to full-time students covers 8-10 lessons a week (4 compulsory lessons). Besides the subject oriented at realia, literature and cultural studies of the countries where English and German are spoken, at translating, at improving practical language usage skills, including those needed for business language and company communication, the teaching also focuses on subjects generally contributing to the growth of the students´ personalities. They include business ethics and an introduction to philosophical discourse, which increases the competences of our graduates, and gives them orientation in intercultural communication in the varied world.
Keywords: Tourism management | language teaching | cultural and literary history | constructive and communicative education in language teaching
مقاله انگلیسی
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