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Coordination of social responsibility and order quantity in a two-echelon supply chain: A collaborative decision-making perspective
هماهنگی مسئولیت اجتماعی و میزان سفارش در یک زنجیره تامین دو مرحله ای: یک دیدگاه تصمیم گیری مشترک-2017 Regarding globalization growing trend and sustainability concerns, the need for paying attention to the issues of
corporate social responsibility (CSR) not only applies to individual firms, but also extends to the whole supply
chain (SC) networks. Assisting CSR issues in one individual firm will thoroughly influence other supply chain
members. In this paper, a supplier-retailer SC is considered in a newsvendor setting. It is possible for the
supplier to invest in CSR activities which could improve the popularity of products and, subsequently, market
demand. Firstly, both members decisions under decentralized and centralized decision-making models are
investigated; afterwards, a novel collaborative model is proposed to determine optimal order quantity and CSR
investment, thus maximizing the whole SC profits and also motivating members to participate. Finally, the
results of decentralized, centralized, and collaborative models are compared and some managerial insights are
provided. Numerical experiments indicate that, under some circumstances, alongside the increment of SC
profits, more CSR investment and better CSR performance level will be achieved through the collaborative
model than other decision-making structures.
Keywords: Supply chain coordination | Corporate social responsibility | Collaborative decision-making |Order quantity |
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