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نتیجه جستجو - پویایی مدل کسب و کار

تعداد مقالات یافته شده: 2
ردیف عنوان نوع
1 How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies
نحوه تبدیل پیشنهادات دیجیتالی به افزایش درآمد - تصور پویایی مدل کسب و کار از طریق مطالعات موردی اکتشافی-2020
Equipment manufacturers are currently utilizing new digital technologies such as the Internet of Things (IoT), Artificial Intelligence, or Big Data, for new digital offerings. However, these offerings seldom enhance revenue, because companies struggle with business model (BM) dynamics. By analyzing 27 companies through an explorative case-study approach, the authors consider how companies can successfully achieve revenue enhancement through digital offerings. The result is a threefold framework for revenue enhancement through digital offerings. First, this framework distinguishes between three phases of BM dynamics: 1) augmenting products through a “hardware plus” logic, 2) developing a portfolio of multiple logics for creating customer value, 3) integrating this portfolio through platform logic. Second, the framework emphasizes that three barriers, which we refer to as confidence, mixing, and collaboration barrier, limit the progress from Phases 1 to 3. Third, the framework reveals that each phase contains certain modifications of BM components. In the first phase, companies adapt their BM components slightly, so as to advance toward a “hardware plus” logic. In the second phase, companies embrace more radical BM innovations in order to convert services into an outcome-based BM and develop a new software subscription BM. In the third phase, companies modify BM components in order to integrate the BMs internally and to open them up for external collaboration partners.
Keywords: Digitalization | Digital offerings | Business models | Business model innovations | Competitive advantages | Business model components | Revenue enhancement | Value creation
مقاله انگلیسی
2 Bridging strategic planning and business model management - A formal control framework to manage business model portfolios and dynamics
پل زدن برنامه ریزی استراتژیک و مدیریت مدل کسب و کار - یک چارچوب کنترل رسمی برای مدیریت نمونه کارها و پویایی مدل های تجاری-2020
Despite the increasing interest in the intersection between strategic planning and business model management, research and practice struggle to integrate the two activities. By applying a rationalist view and drawing on the formal control theory, we develop an integrated management framework that provides a conceptual model of how to achieve consistency between the relevant goal and the planning levels. Therefore, we decompose the complex organizational activities into the level strategy, business model portfolio, tactics, and operations. For each level, we specify the formal activities and objectives and elaborate how the levels determine each other. Furthermore, we explain how higher and lower level formal control loops ensure alignment and that the appropriate level of the organization responds to changes in the environment. Finally, we discuss how these formal control mechanisms allow for proficient management of the dynamics inherent in strategy and business model management.© 2019 Elsevier Ltd. All rights reserved.
Keywords: Formal control | Formal planning | Strategic planning | Business model portfolio | Business model dynamics
مقاله انگلیسی
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