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1 |
Experiential value in branding food tourism
ارزش تجربی در نام تجاری گردشگری مواد غذایی-2017 Although food tourism has been characterized as an emerging industry, studies of branding in food tourism are
limited. This work applies a novel, value-driven approach to evaluate experiential value as the antecedent for
branding food tourism. The research setting is Tainan: a Taiwanese historical city with many street vendors
selling traditional foods. Data were collected only from Taiwanese residents. Empirical results reveal that one
type of experiential value, consumer return on investment (CROI), can significantly enhance a places food
image. Place food image then, in turn, significantly affects a tourists behavioral intentions toward food tourism.
Based on the findings, the study makes a theoretical contribution to examining experiential values in food
tourism by identifying CROI as a key antecedent of place food image. The study also makes practical
recommendations for branding food tourism in a given destination.
Keywords: Experiential value | Place food image | Behavioral intention | Food tourism | Branding | Tainan |
مقاله انگلیسی |
2 |
Food tourism policy: Deconstructing boundaries of taste and class
سیاست گردشگری مواد غذایی: محاصره مرزهای طعم و کلاس-2017 Recent discussions from the journal of tourism management call for more critical deconstructions of the
political and economic structures that shape policy and planning. The present paper takes up this call,
using a post-structualist framework to examine Scotlands food tourism landscape. Utilising Foucauldian
discourse analysis to deconstruct 2,312 media sources collected through a Factiva database search, we
illustrate how policy discourses privilege middle class cultural symbols through official food tourism
promotion, marginalising particular foods positioned as working class. We find that this is particularly
evident through the example of the deep fried mars bar; where, despite touristic desires, classed media
discourses constructed it as global, bad and disgusting, and therefore an embarrassment to official
tourism bodies. We conclude by discussing the broader importance of attending to the marginalising and
silencing effects tourism policy exerts when the power values and interests involved in its formation are
not critically appraised.
Keywords: Food tourism | Class | Tourism policy | Disgust |
مقاله انگلیسی |