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نتیجه جستجو - گزاره ارزش مشتری

تعداد مقالات یافته شده: 3
ردیف عنوان نوع
1 Understanding and managing customer value propositions: Introduction to the special issue
شناخت و مدیریت گزاره های ارزش مشتری: آشنایی با شماره ویژه-2020
Customer value propositions have experienced a growing interest among marketing scholars and managers in recent years. Despite its frequent mention in the business and academic press, the value proposition concept remains poorly understood and executed. This article introduces the reader to the special issue of Industrial Marketing Management on understanding and managing customer value propositions. The special issue combines five original research articles with four commentaries by though‑leading scholars and practitioners that together shed light on the origins and current use of the value proposition concept and also identify future research directions for improving our conceptual understanding and practical use of this pivotal concept in business markets.
Keywords: Customer value proposition | Indigenous construct | Special issue
مقاله انگلیسی
2 Effects of Cashless Economy Policy on financial inclusion in Nigeria: An exploratory study
اثر سیاست اقتصاد cashless در شمول مالی در نیجریه: مطالعه اکتشافی-2015
Empirical studies about Financial inclusion remain vital, especially in developing countries like Nigeria, where little research studies have been conducted since the introduction of the Cashless economy policy. Review of relevant literatures reveals lack of comprehensive empirical research regarding the relationship between the Cashless economy policy and financial inclusion in Nigeria. In this study, results showed that Awareness, Consumer/User Value Proposition, and Infrastructure were found to have strong significant relationship with Financial Inclusion while Business Model of Financial Service Providers did not show any significant relationship with Financial Inclusion. Keywords: Cashless Economy Policy; financial inclusion; electronic payment; payment infrastructure; awareness; customer value proposition; business model.
مقاله انگلیسی
3 Customer value propositions as interorganizational management accounting to support customer collaboration
گزاره ارزش مشتری به عنوان حسابداری مدیریت سازمانی برای حمایت از همکاری مشتری-2015
New technology-based firms aim to create commercially successful products and services based on new technology. For example a startup company may be founded to commercialize a particular technology developed by a university. One of the key challenges is to identify which products and services are valuable for customers. However, the relevant knowledge is typically dispersed across the technology firm and potential customers. This study explores how, in this context, interorganizational management accounting may support companies to collaborate and integrate knowledge. First, drawing on business marketing literature, a customer value proposition is conceptualized as a form of interorganizational management accounting. Second, several case studies demonstrate how calculations of customer value were made by new technology-based firms, and they show that these firms had implemented particular offering changes that were informed by specific insights obtained from their calculations of customer value. Third, the study offers a theoretical lens for understanding the potential role of customer value propositions as integrating devices for managing knowledge across boundaries. Keywords: Technology commercialization New technology-based firm Customer value proposition Customer collaboration Monetary quantification
مقاله انگلیسی
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