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نتیجه جستجو - گوانشی

تعداد مقالات یافته شده: 5
ردیف عنوان نوع
1 Guanxi, IT systems, and innovation capability: The moderating role of proactiveness
گوانشی، سیستم های فناوری اطلاعات و قابلیت های نوآوری: نقش مؤثر فعاليت -2018
In Chinese exporting, small and medium-sized companies (SMEs) need to be innovative to develop a competitive advantage. This research explored how these organizations can use two resources: 1) guanxi with customers, distributors, suppliers, and government officials; and 2) IT systems to enhance their innovation capabilities and new product performance. The moderating role of an organizations proactiveness with respect to new product development is also examined. The resource-based view provides the theoretical support for the research. A conceptual model is developed and tested using survey data gathered from 210 Chinese SMEs in manufacturing industries that were analyzed using SmartPLS 2.0. Results show that IT systems are positively related to in novation capability. The relationship between guanxi and innovation capability is significant for firms that exhibit high levels of proactiveness but not when proactiveness is low.
Keywords: Guanxi ، Innovation capability ، IT systems ، Proactiveness ، New product development
مقاله انگلیسی
2 A phenomenological explication of guanxi in rural tourism management: A case study of a village in China
توضیح پدیده شناسی گوانشی در مدیریت گردشگری روستایی: مطالعه موردی یک روستا در چین-2017
Drawing on hermeneutic phenomenology in tourism studies as well as Heideggers concept of being-in the-world, this paper reveals how tourism can and should be done in a Chinese rural village. This research contributes a contextual interpretation of guanxi in Chinese rural tourism development through an empirical study of a traditional agricultural village in China that has been transformed through tourism development. The paper argues that for the Chinese indigenous residents who are the primary actors engaged in tourism, guanxi is, neither a Confucian political ideal nor an instrumental tool, but the specific manner in which they dwell in their place. It demonstrates how the tourist destination, landscape and managerial regulation have been modified and adapted in a guanxi way. The paper suggests that an emic understanding of guanxi and the roles it plays in tourism participants daily life is warranted and can provide a more holistic picture of tourism development in rural China.
Keywords: Rural tourism | Guanxi | Being-in-the-world | Hermeneutic phenomenology | China | Indigenous knowledge
مقاله انگلیسی
3 Relationship marketing in Guanxi networks: A social network analysis study of Chinese construction small and medium-sized enterprises
بازاریابی رابطه در شبکه های Guanxi: یک مطالعه تجزیه و تحلیل شبکه های اجتماعی از ساخت و ساز شرکت های کوچک و متوسط چینی-2017
Despite the significance of Guanxi networking as the integrated approach to relationship marketing in the Chinese business environment, there remains, however, a limited understanding of the structural and relational characteristics of these stakeholder networks, within which value is jointly created and shared. In this study, the value-adding ego-networks of the business owners in four Chinese construction small- and medium-sized enterprises (SMEs) are examined. The relationship between the business owner and six main stakeholder groups was identified, quantified, analyzed, and visualized using SNA. Relationships were measured according to the frequency of communication, the value of favour exchanges, and the amount of emotional investment in the relationship. Comparative SNA studies were conducted, focusing on ego-network density, tie strength, and prominence of key stakeholders. The findings highlighted the high degree of the structural and relational embeddedness in Chinese SMEs with Guanxi ties (both strong and weak) dominating the construction business-owners network. They also underlined the prominence of the internal markets of multiskilled employees and business-development managers. Transactional ties, albeit a minority, also exist in the businessowners network, which confirms that both relational and transactional marketing coexist in the Chinese construction industry. The study draws managerial implications for entrepreneurial business owners and managers, and proposes directions for future research.
Keywords: Guanxi | Relationship marketing (RM) | Social-network theory, social-network analysis | (SNA) | Small- and medium-sized enterprises (SMEs) | Construction industry
مقاله انگلیسی
4 The role of Guanxi in green supply chain management in Asias emerging economies: A conceptual framework
نقش گوانشی در مدیریت زنجیره تامین سبز در اقتصادهای نوظهور آسیا: یک چارچوب مفهومی-2017
In recent decades, rapid industrial modernization and economic growth have brought substantial environmental problems such as air pollution, hazardous waste, and water pollution for the Asian emerging economies (AEE), in particular China, Taiwan, India, Malaysia, Indonesia, Thailand, and South Korea. These countries have started to adopt green supply chain management (GSCM) as a strategy to reduce the environmental impact. There are an ecdotal evidences that the adoption of GSCM in this region is partly influenced by Guanxi – a cultural norm, which plays a significant role in relationship governance within supply chain activities among the AEE. Based on a systematic literature review, we develop a conceptual framework that characterizes the drivers and barriers for the adoption of GSCM practices, incorporating Guanxi as a moderator in the manufacturing sector of the AEE. The conceptual framework addresses the roles of two types of Guanxi in the adoption of GSCM: the relational Guanxi at individual level based on social exchange theory and the aggregated Guanxi at firm level derived from social capital theory. This recognition of Guanxi at two separate decision levels help companies better man age their relationships while they green their supply chains. Directions for future research and managerial impli cations are discussed accordingly.
Keywords: Green supply chain management | Guanxi | Conceptual framework | Systematic literature review | Asian emerging economies | Manufacturing sector | Stakeholder theory | Social exchange theory
مقاله انگلیسی
5 Relationship marketing in Guanxi networks: A social network analysis study of Chinese construction small and medium-sized enterprises
رابطه بازاریابی در شبکه های Guanxi: مطالعه تحلیلی شبکه های اجتماعی از ساخت و ساز کوچک و متوسط شرکت های چینی-2017
Despite the significance of Guanxi networking as the integrated approach to relationship marketing in the Chi nese business environment, there remains, however, a limited understanding of the structural and relational characteristics of these stakeholder networks, within which value is jointly created and shared. In this study, the value-adding ego-networks of the business owners in four Chinese construction small- and medium-sized enterprises (SMEs) are examined. The relationship between the business owner and six main stakeholder groups was identified, quantified, analyzed, and visualized using SNA. Relationships were measured according to the fre quency of communication, the value of favour exchanges, and the amount of emotional investment in the rela tionship. Comparative SNA studies were conducted, focusing on ego-network density, tie strength, and prominence of key stakeholders. The findings highlighted the high degree of the structural and relational embeddedness in Chinese SMEs with Guanxi ties (both strong and weak) dominating the construction business-owners network. They also underlined the prominence of the internal markets of multiskilled em ployees and business-development managers. Transactional ties, albeit a minority, also exist in the business owners network, which confirms that both relational and transactional marketing coexist in the Chinese con struction industry. The study draws managerial implications for entrepreneurial business owners and managers, and proposes directions for future research.
Keywords: Guanxi | Relationship marketing (RM) | Social-network theory, social-network analysis | (SNA) | Small- and medium-sized enterprises (SMEs) | Construction industry
مقاله انگلیسی
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