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The fit between market learning and organizational capabilities for management innovation
تناسب بین یادگیری بازار و قابلیت های سازمانی برای نوآوری مدیریت-2020 This paper examines how market learning (both explorative and exploitative) interacts with organizational
capabilities (technological capabilities and marketing capabilities) to affect management innovation. Drawing
upon data from a sample of 272 firms each of which contributed two key informants to the study (resulting in a
total of 544 respondents), we find that both exploratory and exploitative market learning have a positive effect
on management innovation. The effects of exploratory and exploitative market learning on management innovation
are contingent on technological and marketing capabilities. Specifically, technological capabilities
enhance the positive effect of exploratory market learning and weaken the positive effect of exploitative market
learning on management innovation. Marketing capabilities enhance the positive effect of exploitative market
learning and weaken the positive effect of exploratory market learning on management innovation. This study
contributes to the literature by integrating organizational learning theory with the absorptive capacity perspective
to explain management innovation. Keywords: Management innovation | Market learning | Technological capabilities | Marketing capabilities |
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